Keep Your Donors

Un libro in lingua di Tom Ahern Simone Joyaux edito da John Wiley & Sons Inc, 2007

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In this guide to fundraising and communication, Ahern and Joyaux describe the keys to building lasting relationships with donors. They discuss common pitfalls, steps to developing relationships, finding new prospects, marketing, emotional triggers, and characteristics of effective communication. Other aspects covered include loyalty, social styles, and using newsletters and websites. The book is intended for fund development professionals, as well as those seeking their CFRE credential. The work is partially based on the CFRE and Association of Fundraising Professionals job analyses, which document the roles, knowledge, and competencies required for effective fund development. Ahern is a consultant specializing in capital campaign materials and other nonprofit communications. Joyaux, who specializes in fund development, board and organizational development, and strategic planning, teaches philanthropy and development at Saint Mary's U., Minnesota, and in the nonprofit program at Rhode Island College. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

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