Customer-Centric Knowledge Management: - 9781613500897
Un libro in lingua di Al shammari Minwir (EDT) edito da Information Science Reference, 2011
- € 169.40
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Researchers in management, information, and information management describe strategies to increase competitive advantage that center on customers in a market where the criteria for success has shifted from price and products to speed, quality, flexibility, and customer intimacy. Writing for both academics and practitioners, they consider such topics as perceived risks of customer knowledge management, the relevance of customers as a source of knowledge in information technology firms, effective tools for customer knowledge management, micro-level stickiness as a threat to client-centric knowledge transfer among information and communication technology firms in Malaysian technology parks, and a knowledge management approach to marketing and the advent of customer knowledge management. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Customer-Centric Knowledge Management:
- Sottotitolo: Concepts and Applications
- Lingua: English
- Autori : Al shammari Minwir (EDT)
- Editore: Information Science Reference
- Collana: Information Science Reference (Hardcover)
- Data di Pubblicazione: 30 Agosto '11
- Genere: BUSINESS and ECONOMICS
- Argomenti : Customer relations Knowledge management Relationship marketing
- Pagine: 315
- ISBN-10: 1613500890
- EAN-13: 9781613500897