Media Management and Economics Research in a Transmedia Environment - 9780415818155
Un libro in lingua di Albarran Alan B. (EDT) Cha Jiyoung (CON) Chunhua Zhang (CON) Arango-Forero German (CON) Gershon Richard A. (CON) edito da Taylor & Francis, 2013
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This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
Informazioni bibliografiche
- Titolo del Libro in lingua: Media Management and Economics Research in a Transmedia Environment
- Lingua: English
- Autori : Albarran Alan B. (EDT) Cha Jiyoung (CON) Chunhua Zhang (CON) Arango-Forero German (CON) Gershon Richard A. (CON)
- Editore: Taylor & Francis
- Collana: Taylor & Francis (Hardcover)
- Data di Pubblicazione: 15 Maggio '13
- Genere: LANGUAGE ARTS and DISCIPLINES
- Argomenti : Mass media Management Congresses Mass media Economic aspects Congresses Convergence (Telecommunication) Congresses
- EAN-13: 9780415818155