Visual Identity - 9780765622662
Un libro in lingua di Alessandri Susan Westcott edito da M E Sharpe Inc, 2009
- € 63.80
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Alessandri (communication and journalism, Suffolk U.) outlines how to protect and promote the visual identity of a brand, company, or organization to convey a positive image to the public. She describes visual identity from the organizational brand perspective, rather than a product brand perspective, and details how to communicate, develop and launch, change, and protect visual identity, including using trademark and copyright law. The book is meant for use in courses on visual identity, corporate graphic design, branding, image, and communication, and public relations and advertising campaigns. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Visual Identity
- Sottotitolo: Promoting and Protecting the Public Face of an Organization
- Lingua: English
- Autore: Alessandri Susan Westcott
- Editore: M E Sharpe Inc
- Collana: M E Sharpe Inc (Hardcover)
- Data di Pubblicazione: 31 Luglio '09
- Genere: BUSINESS and ECONOMICS
- Argomenti : Organizational change Business enterprises
- Pagine: 162
- Dimensioni mm: 152 x 234 x 12
- ISBN-10: 0765622661
- EAN-13: 9780765622662