Franchising Globally - 9780230238282

It is not a war about guns, abortions, or gays---rather it is a war against the creeping changes which threaten our culture of free enterprise.

Free enterprise embodies the values that define us as a nation: individual liberty, equal opportunity, entrepreneurship, and self-reliance. It is the source of our past success, and the promise of a better future. But the recent economic crisis has distorted our values, and given the small minority who oppose free enterprise a pretext for making sweeping European-style social change.

Many Americans have forgotten the evils of twentieth-century socialism and the predations of America's own Great Society welfare state programs. But as the American Enterprise Institute's President, Arthur C. Brooks, reveals in The Battle, the forces for socialism are back with a vengeance. They have the full arsenal of government, money, and power, and they are using our economic insecurity to introduce breathtaking increases in the reach of the state. They are playing for keeps, and if they win, America will be changed forever---not just economically, but culturally.

The Battle offers a plan of action for the defense of free enterprise. It is at once a call to action and a crucial redefinition of the political and moral gulf that divides us politically in America today. The battle is on, and nothing less than the soul of America is at stake.

The service and retail sector of the world economy is only growing in size and importance as we finish the first decade of the 21st century. Equally significant is the role that franchising as a business model has played in accelerating this growth. Ilan Alon's new book Franchising Globally assembles a fascinating collection of research that helps document this remarkable change, both from a theoretical and practical perspective. His book provides valuable insights in what constitutes effective international franchising whether you are an academician or international franchise executive.---Peter D. Holt, Chief Operating Officer, TastiD-Lite, LLC

Franchising Globally is a book that should be studied by frachise executives, marketing executives, and researchers because it examines the exponential growth of franchising on a global scale. Professor Alon and his colleagues thoroughly explore the rapid changes taking place in global markets, the adaptation of the franchise business model in emerging markets, and the twin engines of inter-nationalization and entrepreneurship that are driving this growth.---John Reynolds, President of the IFA Educational Foundation

Examining franchising from an entrepreneurial and an international perspective this book includes theoretical discussions and practical examples. It also covers micro and macro studies of franchising environments in different parts of the world: including Europe, the Balkans, China, USA, Africa, and less developed markets.

A stable of prolific business and hospitality researchers have collaborated with Ilan Alon to advance the state of knowledge on franchising and its applications to emerging markets. Part I of the book reviews applicable theories of internationalization, international market selection, emerging markets and franchising entrepreneurship. Part II provides area studies of four distinct regions, including microfranchising applications in less developed countries. Part III provides case studies exemplifying internationalization, the use of franchising in a not-for-profit setting, the decision to use franchising by a SME (small and medium sized enterprise), and the experience of a failed master franchisee in China.