Lean Customer Development - 9781449356354
Un libro in lingua di Cindy Alvarez edito da Oreilly & Associates Inc, 2014
- € 23.50
- Il prezzo è variabile in funzione del cambio della valuta d’origine
How do you develop products that people will actually use and buy?
Customer development research is a method for learning how your customers behave, what problems they need to solve, and what frustrates and delights them. Through a combination of open-ended interviewing and fast and flexible research techniques, this book provides rich insights that can take you beyond incremental improvements and to the "ah-ha!" moments that inspire truly great products.
This book will serve as an intensely practical guide to customer development that will get you talking and discovering valuable insights within days.
Informazioni bibliografiche
- Titolo del Libro in lingua: Lean Customer Development
- Sottotitolo: Building Products Your Customers Will Buy
- Lingua: English
- Autore: Cindy Alvarez
- Editore: Oreilly & Associates Inc
- Collana: Oreilly & Associates Inc (Hardcover)
- Data di Pubblicazione: 08 Giugno '14
- Genere: BUSINESS and ECONOMICS
- Pagine: 218
- Dimensioni mm: 215 x 139 x 0
- EAN-13: 9781449356354