The Long Tail

Un libro in lingua di Chris Anderson Clester Shane (ILT) Bunn Cullen (ADP) Blake Corey Michael (EDT) Brown Nathan (EDT) edito da Natl Book Network, 2011

  • € 10,60
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

Informazioni bibliografiche