Free - 9781401310325

"Chris Anderson's Free unpacks a paradox of the online marketplace--people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."
--Newsweek

"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways--some illegal, many not--to go Free."
--Boston Sunday Globe

"I'd put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era."
--Alan T. Saracevic, San Francisco Chronicle The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

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