Michael Jordan, Inc - 9780791450260
Un libro in lingua di Andrews David L. (EDT) edito da State Univ of New York Pr, 2001
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Ten essays consider the public existence of Michael Jordan, at the intersection between corporate and media interests. Addressing broad social, economic, political, and technological questions these essays consider Jordan's role in and influence on the celebrity economy, corporate culture, identity politics, and the global marketplace. Race relations, Nike merchandising and marketing, and critical pedagogy are granted prominent attention. Contributors include scholars of cultural studies, sociology, physical education, and African-American studies. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Michael Jordan, Inc
- Sottotitolo: Corporate Sport, Media Culture, and Late Modern America
- Lingua: English
- Autore: Andrews David L. (EDT)
- Editore: State Univ of New York Pr
- Collana: State Univ of New York Pr (Paperback)
- Data di Pubblicazione: 01 Settembre '01
- Genere: SOCIAL SCIENCE
- Argomenti : Sports Anthropological aspects United States Mass media and sports Social aspects United States
- Pagine: 301
- Dimensioni mm: 228 x 152 x 19
- ISBN-10: 0791450260
- EAN-13: 9780791450260