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Self Versus Others - 9780805857160

Un libro in lingua di Andsager Julie L. White H. Allen edito da Taylor & Francis, 2007

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The third-person effect is a complex and much-studied social psychological process in which we perceive ourselves to be virtually untouched by negative or harmful media messages while we also perceive that others surely must be affected. Andsager (U. of Iowa) and White (Murray State U.) analyze the underlying theories that the third-person effect shares with those of persuasion and mediated communication. They begin with an extended review of the literature of the last two decades, then describe how we perceive the characteristics and the sources of messages. They then connect third-person perceptions to persuasion theories to illustrate the similarities among the source, receiver and message, review social distance in terms of carious definitions of the "other," describe systematic and heuristic processing and present a model that extends the third-person effect to what they term the "parsimony," heuristic nature and predictive nature of persuasion. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

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