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The Silver Lining - 9781422139011

Un libro in lingua di Anthony Scott D. edito da Perseus Distribution Services, 2009

  • € 18.90
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Anthony, president of an innovation consultancy, provides managers with a wealth of ideas, tools, and examples for cutting costs while planting seeds for tomorrow's growth. He shows how to prune the business portfolio to liberate resources for more promising initiatives, how to adopt a radical market-segmentation scheme, how to appeal to increasingly value-conscious customers, and how to mitigate innovation risks. The book's audience includes executives and innovators, strategists, and investors trying to spot industry winners and losers. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

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