Corporate Communication - 9780073377735
Un libro in lingua di Argenti Paul A. edito da McGraw-Hill College, 2008
- € 110.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Informazioni bibliografiche
- Titolo del Libro in lingua: Corporate Communication
- Lingua: English
- Autore: Argenti Paul A.
- Editore: McGraw-Hill College
- Collana: McGraw-Hill College (Paperback)
- Data di Pubblicazione: 05 Dicembre '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Communication in management Communication in organizations
- Pagine: 313
- Dimensioni mm: 228 x 184 x 19
- ISBN-10: 0073377732
- EAN-13: 9780073377735