Corporate Communication - 9780073403274
Un libro in lingua di Argenti Paul A. edito da McGraw-Hill College, 2015
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Corporate Communicationstresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Informazioni bibliografiche
- Titolo del Libro in lingua: Corporate Communication
- Lingua: English
- Autore: Argenti Paul A.
- Editore: McGraw-Hill College
- Collana: McGraw-Hill College (Paperback)
- Data di Pubblicazione: 01 Ottobre '15
- Genere: BUSINESS and ECONOMICS
- Argomenti : Communication in management Communication in organizations
- Pagine: 312
- Dimensioni mm: 234 x 196 x 12
- ISBN-10: 007340327X
- EAN-13: 9780073403274