Digital Strategies for Powerful Corporate Communications - 9780071606028

Un libro in lingua di Argenti Paul A. Barnes Courtney M. edito da McGraw-Hill, 2009

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The latest technology and tactics for.protecting a company�s brands and.reputation.

The advents of blogging, mashups, and wiki programs.have introduced chaos in the world of business communication..Digital Strategies for Powerful Corporate.Communications explains how to use these same digital.means, among many others, for bringing order to this.information-saturated environment.

Deploying the lessons.inside, communication directors will be able to.build symbiotic relationships with stakeholders, develop.key messages based on customers� needs and desires,.managing the company�s reputation, and executing efficient.leadership strategies. Case studies of leading.global companies are included.

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