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Marketing Strategy and Management - 9781137025821

Un libro in lingua di Baker Michael J. edito da Palgrave Macmillan, 2014

  • € 70.50
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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