Contemporary Research in E-Branding - 9781599048130
Un libro in lingua di Bandyopadhyay Subir (EDT) edito da Igi Global, 2008
- € 150.20
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Besides marketing of course, the disciplines and professions represented include business, economics, information, and communication. Contributors report findings about online marketing, some but not all pivoting on a case study of success or failure. Their topics include the brand personality of Web search engines, non-linear pricing, the Czech Republic as an examples of brand website positioning in the new member states of the European Union, and the effect of information satisfaction and relational benefit on consumer's on-line shopping site commitment. Ten of the 19 articles have been published elsewhere. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Contemporary Research in E-Branding
- Lingua: English
- Autore: Bandyopadhyay Subir (EDT)
- Editore: Igi Global
- Collana: Igi Global (Hardcover)
- Data di Pubblicazione: 30 Gennaio '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Internet marketing Branding (Marketing Communication in marketing
- Pagine: 358
- Dimensioni mm: 292 x 222 x 25
- ISBN-10: 1599048132
- EAN-13: 9781599048130