Integrated Organisational Communication - 9780702166648
Un libro in lingua di Rachel Barker George Angelopulo edito da Paul & Co Pub Consortium, 2006
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This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
Informazioni bibliografiche
- Titolo del Libro in lingua: Integrated Organisational Communication
- Lingua: English
- Autori : Rachel Barker George Angelopulo
- Editore: Paul & Co Pub Consortium
- Collana: Paul & Co Pub Consortium (Paperback)
- Data di Pubblicazione: 30 Gennaio '06
- Genere: BUSINESS and ECONOMICS
- Argomenti : Communication in marketing Communication in management
- Pagine: 442
- Peso gr: 792
- Dimensioni mm: 241 x 165 x 31
- ISBN-10: 0702166642
- EAN-13: 9780702166648