Customer Experience for Dummies

Un libro in lingua di Roy Barnes Bob Kelleher edito da For Dummies, 2014

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Customer engagement can generate sales growth, competitive advantage, and profitability. Companies must be relevant and add value to win and retain customers. Customer Engagement For Dummies covers:

  • engaging customers through their channel(s) of choice
  • implementing social and mobile engagement strategies
  • listening to your customers and providing feedback on the feedback
  • taking a holistic view of your customers across channels: becoming trustworthy and transparent to your customers
  • cutting across your internal silos to focus on customers

Informazioni bibliografiche