ricerca
avanzata

Customer Experience for Dummies

Un libro in lingua di Roy Barnes Bob Kelleher edito da For Dummies, 2014

  • € 24,10
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Customer engagement can generate sales growth, competitive advantage, and profitability. Companies must be relevant and add value to win and retain customers. Customer Engagement For Dummies covers:

  • engaging customers through their channel(s) of choice
  • implementing social and mobile engagement strategies
  • listening to your customers and providing feedback on the feedback
  • taking a holistic view of your customers across channels: becoming trustworthy and transparent to your customers
  • cutting across your internal silos to focus on customers

Informazioni bibliografiche