Transnational Management - 9780078029394
Un libro in lingua di Bartlett Christopher A. Beamish Paul W. edito da Irwin Professional Pub, 2013
- € 216.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
Informazioni bibliografiche
- Titolo del Libro in lingua: Transnational Management
- Sottotitolo: Text, Cases, and Readings in Cross-Border Management
- Lingua: English
- Autori : Bartlett Christopher A. Beamish Paul W.
- Editore: Irwin Professional Pub
- Collana: Irwin Professional Pub (Hardcover)
- Data di Pubblicazione: 06 Marzo '13
- Genere: BUSINESS and ECONOMICS
- EAN-13: 9780078029394