Principles, Elements, and Types of Persuasion - 9780155023550
Un libro in lingua di James Benjamin edito da Cengage Learning, 1996
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In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.
Informazioni bibliografiche
- Titolo del Libro in lingua: Principles, Elements, and Types of Persuasion
- Autore: James Benjamin
- Editore: Cengage Learning
- Collana: Cengage Learning (Paperback)
- Data di Pubblicazione: 01 Maggio '96
- Genere: LANGUAGE ARTS and DISCIPLINES
- Argomenti : Persuasion (Psychology Influence (Psychology Communication Psychological aspects
- Pagine: 330
- Dimensioni mm: 234 x 196 x 12
- ISBN-10: 0155023551
- EAN-13: 9780155023550