Persuasive Messages - 9781405158206
Un libro in lingua di Benoit William L. Benoit Pamela J. edito da Blackwell Pub, 2007
- € 130.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
- A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
- Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
- Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action
- Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
- Lecturer resources available at www.blackwellpublishing.com/benoit
Informazioni bibliografiche
- Titolo del Libro in lingua: Persuasive Messages
- Sottotitolo: The Process of Influence
- Lingua: English
- Autori : Benoit William L. Benoit Pamela J.
- Editore: Blackwell Pub
- Collana: Blackwell Pub (Hardcover)
- Data di Pubblicazione: 20 Ottobre '07
- Genere: PSYCHOLOGY
- Argomenti : Persuasion (Rhetoric Persuasion (Psychology Social influence
- Pagine: 274
- Dimensioni mm: 247 x 177 x 25
- ISBN-10: 1405158204
- EAN-13: 9781405158206