Media and Communication Research Methods - 9780761918530
Un libro in lingua di Berger Arthur Asa edito da Sage Pubns, 2000
- € 54.90
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Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
Informazioni bibliografiche
- Titolo del Libro in lingua: Media and Communication Research Methods
- Sottotitolo: An Introduction to Qualitative and Quantitative Approaches
- Lingua: English
- Autore: Berger Arthur Asa
- Editore: Sage Pubns
- Collana: (Paperback)
- Data di Pubblicazione: 21 Gennaio '00
- Genere: LANGUAGE ARTS and DISCIPLINES
- Argomenti : Mass media Research Methodology Communication Research Methodology
- Pagine: 295
- Peso gr: 430
- Dimensioni mm: 234 x 158 x 19
- ISBN-10: 0761918531
- EAN-13: 9780761918530