Media and Communication Research Methods

Un libro in lingua di Berger Arthur Asa edito da Sage Pubns, 2010

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In this new edition, Arthur Asa Berger employs his signature styleùa practical focus, the use of numerous examples, a step-by-step approach, and humorùto update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.

Key Features

-Comprehensiveness: From opening discussions on the nature of research to thorough treatment of the methods of textual analysis, qualitative and quantitative methods, and finally writing up research, the breadth of coverage is the hallmark of this text

-Humor: Chapter-opening conversations with the author's "Grand Inquisitor" (who poses questions about the nature of research), numerous cartoons, and references to student life use humor to make the material approachable and accessible

-Applications and exercises in each method chapter: These allow students to practice and apply what they've learned in the chapter

-Fresh content throughout: New material on Culture Codes (and the work of Clothaire Rapaille), a new discussion of Janice Radway's participant observation study, a new "How to Read Analytically" section in Chapter 2, new images, and updated statistics and references bring this much-loved text up-to-date.

Informazioni bibliografiche