Media Research Techniques - 9780761915362
Un libro in lingua di Berger Arthur Asa edito da Sage Pubns, 1998
- € 86.90
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Concerned with applied or practical research, the book leads the reader through a number of research projects. Topics include keeping research logs, analyzing content, conducting focus groups, taking surveys, research experimentation, historical and comparative research, and participant observation. The author's engaging style invites participation, making the book a hands-on guide for researchers in mass communication, media research, communication theory, research methods, media studies, and popular culture. Annotation c. by Book News, Inc., Portland, Or.
Informazioni bibliografiche
- Titolo del Libro in lingua: Media Research Techniques
- Lingua: English
- Autore: Berger Arthur Asa
- Editore: Sage Pubns
- Collana: Sage Pubns (Hardcover)
- Data di Pubblicazione: 05 Maggio '98
- Genere: LANGUAGE ARTS and DISCIPLINES
- Argomenti : Mass media Research Methodology
- Pagine: 175
- Dimensioni mm: 247 x 165 x 12
- ISBN-10: 0761915362
- EAN-13: 9780761915362