The Rise of Marketing and Market Research - 9780230341067
Un libro in lingua di Berghoff Hartmut (EDT) Scranton Philip (EDT) Spiekermann Uwe (EDT) edito da Palgrave Macmillan, 2012
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Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India.
Informazioni bibliografiche
- Titolo del Libro in lingua: The Rise of Marketing and Market Research
- Lingua: English
- Autori : Berghoff Hartmut (EDT) Scranton Philip (EDT) Spiekermann Uwe (EDT)
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 30 Ottobre '12
- Genere: HISTORY
- Argomenti : Marketing History Marketing research History Economic history
- Pagine: 312
- EAN-13: 9780230341067