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Economics of Strategy - 9780470373606

Un libro in lingua di David Besanko David Dranove Mark Shanley Scott Schaefer edito da John Wiley & Sons Inc, 2009

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Economics of Strategy enables managers to perform a comprehensive analysis of a firm’s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy. Economic principles are presented without over-emphasizing the math to make the discussions more engaging. Updated real-world examples bring the economic models to life. The examples are drawn from throughout the world and cover business practice from the eighteenth century to the present day. Managers will be able to apply the information presented to gain a competitive advantage.

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