Communication and Sport - 9781412972932

Offering the most comprehensive and diverse approach to the study of communication and sport currently available at the undergraduate level, this book helps readers understand sports media, rhetoric, culture, and organizations from both micro and macro perspectives. Epistemologically diverse and theoretically grounded, the book explores youth, amateur, and professional sports through the lens of mythology, community, and identity.

Key Features

-Communication is used as the primary lens for exploring various sport contexts (fan cultures, racial identity and gender, politics and nationality, parent/ child relationships, player/coach interactions, crisis communication, etc.) to help readers understand sport's communicative dimension and impact.

-The traditions of communication scholarship are compared to those of related disciplinary approaches (such as sociology, anthropology, history, and cultural studies) to provide readers with context and perspective.

-Case studies and ethical examples drawn from recent sports-related occurrences appear in every chapter.

-Interviews with key sport figures and sport communication scholars, including Bob Costas and Frank Deford, provide readers with fascinating perspectives on how communication facilitates the sports enterprise.

-Coverage of sports and the future in the book's concluding chapter explores the role that communication will serve in shaping the ever-changing sports landscape.