Fundraising Analytics

Un libro in lingua di Birkholz Joshua M. edito da John Wiley & Sons Inc, 2008

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Birkholz, a leading expert in the field of fundraising consultation, has written this book which discusses the use of modern technology to process data for nonprofit organizations. As part of Wiley's AFP Fund Development series, this volume aims to stimulate creative thinking in the world of nonprofit fundraising, and how analytics can be used to ensure success in these efforts. Topics such as analyzing constituencies, prospecting methods and campaign planning are also presented in an effort to educate those involved with fundraising work. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

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