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Advertising Campaign Design - 9780765625533

Un libro in lingua di Robyn Blakeman edito da M E Sharpe Inc, 2011

  • € 69.30
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

The author's step-by-step approach to campaign design dissects the creative process necessary to devise a successful integrated marketing communication (IMC) campaign and treats one topic at a time.

The book contains four distinctive themes:

developing the business plan

developing the creative idea that resonates with the target audience

developing the design and implementation process

identifying the right media choices

Numerous examples (including sample visuals of advertising campaigns) appear throughout the book to illustrate key topics such as type design, the use of consistent layout styles, and how to maintain campaign consistency.

This compact, yet content-rich guide is intended as a primary or supplemental text that can be adopted in any advertising, marketing, business, or communication curriculum with an Advertising Campaigns, Management, or IMC course. Advertising professionals and entrepreneurs will also find it an excellent reference vehicle to use independently, outside of the classroom.

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