Integrated Marketing Communication - 9780742529649
Un libro in lingua di Robyn Blakeman edito da Rowman & Littlefield Pub Inc, 2007
- € 43.90
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Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested approach that lays out creative processes and strategies for effective IMC. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. She also looks at visual and verbal tactics and business theory and practices in relation to the creative message. IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing.
Informazioni bibliografiche
- Titolo del Libro in lingua: Integrated Marketing Communication
- Sottotitolo: Creative Strategy from Idea to Implementation
- Lingua: English
- Autore: Robyn Blakeman
- Editore: Rowman & Littlefield Pub Inc
- Collana: (Paperback)
- Data di Pubblicazione: 30 Gennaio '07
- Genere: BUSINESS and ECONOMICS
- Argomento: Communication in marketing
- Pagine: 267
- Dimensioni mm: 228 x 184 x 19
- ISBN-10: 0742529649
- EAN-13: 9780742529649