The Bare Bones Introduction to Integrated Marketing Communication - 9780742555402
Un libro in lingua di Robyn Blakeman edito da Rowman & Littlefield Pub Inc, 2009
- € 123.30
- Il prezzo è variabile in funzione del cambio della valuta d’origine
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
Informazioni bibliografiche
- Titolo del Libro in lingua: The Bare Bones Introduction to Integrated Marketing Communication
- Lingua: English
- Autore: Robyn Blakeman
- Editore: Rowman & Littlefield Pub Inc
- Collana: Rowman & Littlefield Pub Inc (Hardcover)
- Data di Pubblicazione: 30 Gennaio '09
- Genere: BUSINESS and ECONOMICS
- Argomento: Communication in marketing
- Pagine: 305
- Dimensioni mm: 228 x 152 x 25
- ISBN-10: 0742555402
- EAN-13: 9780742555402