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The Bare Bones Introduction to Integrated Marketing Communication

Un libro in lingua di Robyn Blakeman edito da Rowman & Littlefield Pub Inc, 2009

  • € 123,30
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

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