Branded for Life - 9781578602414
Un libro in lingua di Blumenthal Howard J. edito da Pgw, 2006
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Written by a senior marketing and media executive, Branded for Life makes sense of a world where Wal-Mart is richer than 85% of the nations on earth; where well-informed, obese consumers continue to drink Coke and eat at McDonalds; where rabbis discuss market segmentation strategies to counteract declining market share; and where naming rights to newborns may be sold to the highest corporate bidder.
Branded for Life explains who we really are as consumers, and how large corporations and political leaders exploit our trust. The book also provides sane, actionable advice for people who want to make a difference.
Branded for Life explains who we really are as consumers, and how large corporations and political leaders exploit our trust. The book also provides sane, actionable advice for people who want to make a difference.
Informazioni bibliografiche
- Titolo del Libro in lingua: Branded for Life
- Sottotitolo: How Americans Are Brainwashed by the Brands We Love
- Lingua: English
- Autore: Blumenthal Howard J.
- Editore: Pgw
- Collana: Pgw (Hardcover)
- Data di Pubblicazione: 31 Gennaio '06
- Genere: SOCIAL SCIENCE
- Argomenti : Brand name products United States Product management United States Consumers United States Attitudes
- Pagine: 255
- Peso gr: 543
- Dimensioni mm: 228 x 158 x 19
- ISBN-10: 1578602416
- EAN-13: 9781578602414