Leverage Your Laziness! - 9781937879143

"Steve and I wrote this book because of our inherent desire to share the "Lazy" philosophy with the world. Most people spend their days working at jobs and tasks they hate, or aren't very good at. Successful people have figured out that you're happiest, and most productive, when you focus on the things you're good at and enjoy doing. We want everyone to go forth and be lazy!" -- Jeff Goldberg
"This book describes the path I used, starting at age 50 to launch a successful company in the middle of the recession, which is why I am so excited to share my experience with everyone. Building a plan that relies on your continued laziness rather than depending on your suddenly reinventing yourself into a new person with great new skills is more likely to work for most people... Properly leveraged, laziness allows you play to your biggest strength, which is a proven strategy for success." -- Steve Bookbinder

Leverage is defined as the power to act effectively. Laziness means not disposed to work. Combine the two and you get Leverage Your Laziness, a guide to get what you want with the least effort. Steve and Jeff make witty commentary and provide useful tools to help rocket you forward towards your dreams. A quick read that is packed with helpful hints and humor. Keep it on your desk for a constant reminder to work smart, not hard. Rob Basso, Author of The Everyday Entrepreneur