Design Management - 9781581152838
Un libro in lingua di Borja De Mozota Brigitte edito da Allworth Pr, 2004
- € 22.30
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.
• Copublished with the prestigious Design Management Institute in Boston
• Features case studies from leaders in design and marketing management
Informazioni bibliografiche
- Titolo del Libro in lingua: Design Management
- Sottotitolo: Using Design to Build Brand Value and Corporate Innovation
- Lingua: English
- Autore: Borja De Mozota Brigitte
- Editore: Allworth Pr
- Collana: Allworth Pr (Paperback)
- Data di Pubblicazione: 01 Marzo '04
- Genere: DESIGN
- Argomenti : Manufacturing processes Industrial design
- Dimensioni mm: 222 x 152 x 19
- ISBN-10: 1581152833
- EAN-13: 9781581152838