Eco-Standards, Product Labelling and Green Consumerism - 9780230537378
Un libro in lingua di Magnus Bostrom Mikael Klintman edito da Palgrave Macmillan, 2008
- € 79.40
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Introduction: Green Consumerism, Green Labelling?
The Historical Context Key Trends
Green Labels and other Eco-Standards: A Definition
The Consumers Role: Trusting, Reflecting or Influencing?
Our Cases
Sceptical and Encouraging Arguments
Policy Contexts and Labelling
Three Framing Strategies: From a Complex Reality to a Categorical Label
Organizing the Labelling
Dealing with Mutual Mistrust
Green Labelling and Green Consumerism: Challenges and Horizons
The Historical Context Key Trends
Green Labels and other Eco-Standards: A Definition
The Consumers Role: Trusting, Reflecting or Influencing?
Our Cases
Sceptical and Encouraging Arguments
Policy Contexts and Labelling
Three Framing Strategies: From a Complex Reality to a Categorical Label
Organizing the Labelling
Dealing with Mutual Mistrust
Green Labelling and Green Consumerism: Challenges and Horizons
Informazioni bibliografiche
- Titolo del Libro in lingua: Eco-Standards, Product Labelling and Green Consumerism
- Lingua: English
- Autori : Magnus Bostrom Mikael Klintman
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 23 Dicembre '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Eco-labeling Green products Green marketing
- Pagine: 247
- Dimensioni mm: 222 x 139 x 19
- ISBN-10: 0230537375
- EAN-13: 9780230537378