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CustomerCentric Selling - 9780071637084
Un libro in lingua di Bosworth Michael T. Holland John R. Frank Visgatis edito da McGraw-Hill, 2009
- € 31.20
- Il prezzo è variabile in funzione del cambio della valuta d’origine
The classic guide to B2B selling—updatedwith the newest digital strategies
CustomerCentric Selling pioneered the concept that thekey to sales success lies in the ability to find solutionsto customers’ problems by getting into their minds, andit was the first book to provide the methodology to doso. In this fully revised second edition, readers will findthe latest information on using digital platforms toengage buyers who resist common sell tactics. Newmaterial includes leveraging social networking sites,creating a three-month sales cycle, and different typesof initial touches.
Informazioni bibliografiche
- Titolo del Libro in lingua: CustomerCentric Selling
- Autori : Bosworth Michael T. Holland John R. Frank Visgatis
- Editore: McGraw-Hill
- Data di Pubblicazione: 18 Dicembre '09
- Genere: BUSINESS and ECONOMICS
- EAN-13: 9780071637084