Public Relations Theory II - 9780805833850
Un libro in lingua di Botan Carl H. (EDT) Hazleton Vincent (EDT) edito da Routledge, 2006
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As a sequel to the original title published in 1989, this collection explains the Excellence theory of public relations, applies theories from other disciplines to public relations, and explores the role public relations plays in nation building, crisis management, governmental public relations, media relations, and unrealistic expectations of technology. Twenty contributions address such topics as the centrality of practitioner roles to public relations theory, corporate social responsibility as good governance, and the appropriate level of persuasion. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Public Relations Theory II
- Sottotitolo: Public Relations Theory 2
- Lingua: English
- Autori : Botan Carl H. (EDT) Hazleton Vincent (EDT)
- Editore: Routledge
- Collana: Routledge (Paperback)
- Data di Pubblicazione: 30 Gennaio '06
- Genere: BUSINESS and ECONOMICS
- Argomento: Public relations
- Pagine: 528
- Dimensioni mm: 222 x 152 x 25
- ISBN-10: 0805833854
- EAN-13: 9780805833850