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Brand Famous - 9780857084903

Un libro in lingua di Linzi Boyd edito da Capstone Ltd, 2014

  • € 17.90
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

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A straightforward, practical strategy for successful branding for entrepreneurs, small business owners, and PR pros

In Brand Famous, successful entrepreneur and public relations guru Linzi Boyd presents her five-step process for building a brand from idea to execution, from start-up to standout. She leads through the entire branding journey—from reaching your target audience to mastering products and distribution to effective communication and brand evaluation. Plus, Boyd discusses old-school versus new-school brands and how to embrace change and let go of old ideals. She warns of the common mistakes brands make along the way and provides real-world case studies that show great branding in action.

  • Offers a practical, five-step plan for brand greatness
  • Includes case studies from successful, recognizable brands who have mastered the art of good PR
  • Written by Linzi Boyd, founder of Surgery Group, one of the leading PR agencies in London

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