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The Corporate Assault on Youth - 9781433100840

Un libro in lingua di Boyles Deron (EDT) edito da Peter Lang Pub Inc, 2008

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While the nine papers presented here vary widely in terms of topics addressed and questions raised, Boyles (philosophy of education, Georgia State U.) makes clear in his introduction that it is "the overarching purpose of this book to exemplify the ways in which adolescents are interpellated into the dominant ideology of neoliberalism and suggest subversions and resistances to such interpellation that youth enact." Specific topics include the instantiation of consumerism into youth health education, female hip hop music as an alternative site of sex education, the conflation of consumer and citizen in television advertising directed at youth, automobile marketing that connects material acquisition with social status, Chick-fil-A's corporate-Christian fundamentalist character education program for public schools, and the privatization of disaster relief efforts. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

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