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Human Services & the Media - 9783718605941

Un libro in lingua di Brawley Edward Allan edito da Taylor & Francis, 1995

  • € 55.40
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An informed and supportive public at large is critical to the success of programs promoting physical and mental health, and the mass media are the most powerful means of reaching the public. Yet few human services professionals know how to tap into this power. This practical guide demonstrates how to work with newspapers, magazines, radio, and television to promote social programs and shape public policy. It includes numerous examples of how cooperative efforts with the media have improved the public's understanding of the helping profession, educated the community about social problems, and spread preventive messages.

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