The Emergence of Southern Multinationals

Un libro in lingua di Brennan Louis (EDT) edito da Palgrave Macmillan, 2011

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Twenty contributions address the urgent need for Europe to assess the impact of multinationals from the non-Triad economies--that is, countries that are not the US, Japan, or members of the European Union. Arrangement is under the broad themes of quantifying the emergence of southern multinationals, the home country perspective (China, India, Hungary, Russia, Slovenia), the host country or region perspective, innovative perspectives, and implications for theory and theory development. Papers deal with such topics as main characteristics and presumed impacts of Chinese and Indian firms in Europe, data constraints in the analysis of southern multinationals, financial market reforms and the new role of the People's Republic of China in world markets, and internationalization strategies of firms from emerging economies. Editor Brennan (international business, Trinity College Dublin, Ireland) supplies the concluding chapter summarizing the contents. Contributors are Europe-based business academics. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

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