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Persuasion

Un libro in lingua di Brock Timothy C. (EDT) Green Melanie C. (EDT) edito da Sage Pubns, 2005

  • € 122,10
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Persuasion: Psychological insights and Perspectives, Second Edition brings together leading persuasion researchers who write engagingly and authoritatively on the basics of persuasion theories. This edited textbook highlights important and influential views and guides students through the important contemporary centers of basic and applied persuasion research. The contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives.
This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.
This is an ideal textbook for advanced undergraduate and graduate students studying persuasion in a variety of disciplines, including Psychology, Business, Marketing, Communication, Journalism, Sociology and Political Science.

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