The Complete Guide to E-Mail Marketing - 9781601380425

Researchers estimate that as of 2007 E-mail Marketing revenues will surpass $1.8 billion dollars per year. Are you getting your share? 93% of U.S. Internet users consider email to be their top online activity, according to Jupiter Research. Email is a fast, inexpensive, and a highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new ground breaking book you will learn how to Create top-notch e-mail marketing campaigns, Build stronger customer relationships, Generate new qualified leads and sales, insider secrets to quickly build your e-mail list, dealing with spam filters, what days and times to send your e-mail, How to quickly build your business using responsible and ethical e-mail marketing, how to leverage your current website, using auto responders, how to write effective e-mail advertising copy, How to develop newsletters, Which subject lines work best, How to get high click through rates, How to format your messages, Where to put the subscription form on your site, When to use popups, Whether to use single or double opt in subscriptions, How to dramatically increase the response rate of your offer, properly format your e-mail so that it will be received and read, Should you use text or html e-mail? And why? How to reduce advertising expenses, have measurable marketing results with instant feedback, and how to automate the whole marketing process. In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.