The Customer Culture Imperative - 9780071821148
Un libro in lingua di Brown Linden R. Brown Chris L. edito da McGraw-Hill, 2014
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What do Toyota, Apple, and Zappos have in common?
CUSTOMER-CENTRIC CULTURE
And now, with this research-based method, you can replicate their success with your business
Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
Informazioni bibliografiche
- Titolo del Libro in lingua: The Customer Culture Imperative
- Sottotitolo: A Leader's Guide to Driving Superior Performance
- Lingua: English
- Autori : Brown Linden R. Brown Chris L.
- Editore: McGraw-Hill
- Collana: McGraw-Hill (Hardcover)
- Data di Pubblicazione: 07 Gennaio '14
- Genere: BUSINESS and ECONOMICS
- EAN-13: 9780071821148