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Rhetoric in Popular Culture - 9781412975681

Un libro in lingua di Barry Brummett edito da Sage Pubns, 2010

  • € 52.40
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"As we go through life experiencing and enjoying music, clothing, architecture, food, and so forth, we are also participating in rhetorical struggles over what kind of society we will live in and what sort of people we will be. This book will empower you to see those struggles as well, so that you will be able to find the rhetoric in Rihanna, the motivations on Facebook, and the arguments in RVs."

Rhetoric in Popular Culture, Third Edition, provides students with a solid background in the central issues in interpreting pop culture. Author Barry Brummett helps readers use techniques of rhetorical criticism to analyze texts from popular culture, including print ads, music videos, TV advertisements, Internet user groups, movies, and television shows. Part I covers rhetoric as a concept, the history of rhetoric, and a method for doing rhetorical criticism. Part II includes critical essays and case studies that show students how the critical methods discussed in Part I can be used to study the rhetoric of extended texts.

"Brummett's presentation of the material reflects the complexity of culture in a way that is understandable to students His use of artifacts engages students in critically understanding the construction of today's mediated reality of culture and ideologies."---Yvonne Prather, Austin Peay State University

Rhetoric in Popular Culture, Third Edition, is an ideal core text for undergraduate courses in the disciplines of communication and English, such as Introduction to Rhetoric Studies, Rhetoric in Popular Culture, Rhetorical Criticism, and Media Criticism.

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