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Media Effects - 9780805864496

Un libro in lingua di Jennings Bryant Oliver Mary Beth edito da Routledge, 2008

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Meant as a reference or textbook for advanced courses in media effects, this volume contains 27 essays that discuss theories and research in the field. Bryant (broadcasting, U. of Alabama) and new co-editor Oliver (film/video and media studies, Penn State U.) compile essays that consider cultivation analysis, media priming, social cognitive theory, theories of persuasion, political communication effects, how the news shapes civic agenda, violence and sex in the media, racial and ethnic stereotyping, education television and interactive media for children, the effects of media on marketing communication and public and personal health, and other topics. Contributors hail from universities mostly in the US. This edition includes updated material and eight new chapters on the effects of mobile media and other technologies, framing, civic participation, psychophysiology, sex-role stereotyping, eating disorders and body image, video and computer gaming, and the internet. It also presents new ways of analyzing media effects. Three chapters have been omitted. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

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