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The Internationalization of the Firm - 9781861524010

Un libro in lingua di Buckley Peter J. Ghauri Pervez N. edito da Cengage Learning College, 1998

  • € 48.40
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.

Informazioni bibliografiche