Go-Givers Sell More - 9781591843085
Un libro in lingua di Bob Burg Mann John David edito da Portfolio, 2010
- € 22.20
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Applying the lessons of the bestselling parable The Go-Giver to real-world situations
The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired more than 125,000 readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business.
Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling.
Most of us think of sales as a struggle to make people do something they don't really want to do. But that cutthroat mentality makes the process much harder than it has to be-especially in an economic downturn when customers are more suspicious and defensive than ever.
It's far more effective (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically.
Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
Informazioni bibliografiche
- Titolo del Libro in lingua: Go-Givers Sell More
- Lingua: English
- Autori : Bob Burg Mann John David
- Editore: Portfolio
- Collana: Portfolio (Hardcover)
- Data di Pubblicazione: 18 Febbraio '10
- Genere: BUSINESS and ECONOMICS
- Argomenti : Selling Customer relations
- Pagine: 193
- Dimensioni mm: 215 x 146 x 25
- ISBN-10: 1591843081
- EAN-13: 9781591843085