Business Research Methods and Statistics Using SPSS

Un libro in lingua di Burns Robert B. Burns Richard A. edito da Sage Pubns Ltd, 2008

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For business students studying statistics and research methods, this introductory text describes how to apply statistics and research in their realm, design effective research studies, interpret statistical results, and use statistical information and SPSS (Statistical Package for the Social Sciences). No math knowledge beyond simple arithmetic is required; the authors emphasize the logic behind statistical operations rather than the math. Problems and examples have been chosen from business situations. Topics include meta-analysis, the role of effect size and power as alternatives to significance testing, factor analysis, logistic regression, cluster analysis, and discriminant analysis, some of which are included in the advanced section of the book on the companion website. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

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