Marketing the Populist Politician - 9780230522275

Name: Marketing the Populist Politician
Brand: Palgrave Macmillan
Price: 69.30 EUR
Author: Busby Robert
ISBN: 9780230522275

Un libro in lingua di Robert Busby edito da Palgrave Macmillan, 2009

€ 69.30
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Marketing the Populist Politician libro in lingua di Busby Robert

Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

Informazioni bibliografiche

Titolo del Libro in lingua: Marketing the Populist Politician
Sottotitolo: The Demotic Democrat
Lingua: English
Autore: Robert Busby
Editore: Palgrave Macmillan
Collana: Palgrave Macmillan (Hardcover)
Data di Pubblicazione: 29 Gennaio '09
Genere: POLITICAL SCIENCE
Argomenti : Marketing Political aspects Great Britain Marketing Political aspects United States Communication in politics Great Britain
Pagine: 232
Dimensioni mm: 222 x 139 x 19
ISBN-10: 0230522270
EAN-13: 9780230522275